it support kent

IT Services for Small Businesses

Each organisation looking at their business is different in many different aspects. Organisations who provide IT Support Services Kent to many businesses across the UK need to be technically savvy an understand the latest types of virtualisation technologies and breakdowns from proactive, to fully managed, to managed network and more including server migrations. This may include the likes of email & collobration services and cloud IT to name a few, helping organisations bring their IT system under control and in security check.

Welcome to Vista Base!

Vista Base is a small unique online business supporting indivudal users, freelancers and more into the online world. Our team of 5 experts have been operating in the IT industry for over 2 decades, providing bespoke solutions to organisations throughout the UK on where to improve effeciency, effectiveness and security of their requirements. By promoting the idea of shared knowledge leads to a better world and we are very much in the game of sharing this knowledge to our community and fan base. Simply check out the below posts and pages above for more information!
web design hampshire

Website Design for Small Businesses

Creating a beautiful and stunning website will help visitors who look at your website to gain confidence in your brand, product and service. A website also needs to be responsive, which means mobile optimised, a key important factor for Google to rank you highly in search engines. Web Design is a good place to start to ensure your Kent business succeed online, by creating a website which not only fits the bill but also meets visitor expectations!
Who is involved in the building of a website?

When you are choosing an agency to work with, there are a whole host of different members of the team who will be on hand to help you out.  Let’s have a look at the different roles in creating a killer website.

  1. Website designer:  this is the person who helps you determine the page layout, images, where text will go, colours and navigation of the site.  They’ll also figure out how best to link the pages to each other.  They might do the actual programming and graphics for the site, or they might geta programming specialist to do this bit.  The web designer is basically the project manager for your site.
  2. Programmer: the programmer takes the design idea from the designer and writes the code to make the website happen.  They make sure all the technical stuff in the back end works so your visitors can fully appreciate the glory that is your new website.
  3. Graphic designer or artist: these guys make the artwork for the site – this could be page layout, colourschemes, logos, photos, illustrations etc.  This is like a visual artist who makes the brand really pop.
  4. Internet marketing guru: helps you to get your website into your overall marketing plan, gets you more traffic to the site and increases sales!  The ultimate goal!

Luckily for you, we have a mixture of all of these at Vistabase.  We don’t outsource work as we do it all inhouse.  We’re good like that.  Don’t forget to get in touch with us if you want to discuss the possibilities of a brand shiny new website!

Read More
When is the right time to think about adding Paid Adverts to your campaign?

Some businesses seem highly reluctant to try out PPC (pay per click) ads in their SEO campaign, yet it can be a highly valuable addition to your repertoire.  The competition for visibility on search engines is ever increasing, giving companies more reason than ever to invest in PPC.  Alongside our other SEO techniques, PPC can make a real difference to your revenues.

If you aren’t too sure, have a look through our main reasons why we would recommend PPC for your business:

  1. You only pay when somebody clicks – this is one of the reasons PPC is pretty easy.  You know exactly where your dosh is going and you only need to pay when an interested customer clicks on the ad.  This is quite different to traditional advertising, where you spend a certain amount and just hope that your target audience engages with the ad (whilst not really knowing).
  2. You control the budget – you set the costs to fit your needs.  You can easily put a cap on what you spend each day, flexible enough to change as and when you need it to.  Obviously, you might not see great results with a miniscule budget, it depends a lot on your keywords and how your industry fares.
  3.  You can time your ads to coincide with when  customers might need your product.  Targeting a specific time and a specific audience is easy – PPC has location targeting and options to work alongside device specific preferences.  Zone in on your audience with laser like accuracy!
  4. PPC shows results FAST!  Regular organic search traffic is great, but it does take a long time to get right.  PPC can start one day and you’ll see results the next day (depending on a number of factors, of course!)
  5. PPC can help you understand your other marketing channels more effectively.  PPC can tell your SEO team if a certain keyword is converting well.  You can test out potential new keywords easily with PPC and you can use it to promote one off events which wouldn’t necessarily work with other forms of advertising.

Of course, PPC is not a wonder product – it is tricky to get right.  It requires skill and strategy as well as a thorough understanding of advertising platforms.  You should always get a professional agency who is certified in AdWords to help you out…oh look, here we are!  Contact us today to find out how PPC could change the face of your SEO campaigns.

Read More
Why You Should Get a New Website Made

You might already have a website.  It might not be great, but it’s a website.  WRONG!  It is vital in the modern age to have a website which is not only functional, but attractive and also responsive.  This is the most important bit.  Responsive websites basically mean that the site can automatically adjust the way it looks to suit being viewed on different devices.  How many times have you been say, waiting for a bus or train which is inevitably late, only to get your smartphone out and browse the web?  Exactly.  Imagie how many people could stumble across your website when they too are idling time away on their phones!  If your site is not fully mobile responsive, your site simply might not load properly, which could lead to you losing out on a new customer.

Here at Vistabase, our web design team and the programmers are well versed in how to fully optimise websites to be viewable on any size device.  Whether that’s a tiny mobile phone screen, a tablet, a windows laptop or a massive MAC display, you can be certain that your site will load properly and look fantastic.

We are currently offering free web design consultations, so why not send us a message with details of your current website and our chaps can get a little look in and see how your site is doing on different devices?  These little changes could add up to big spending from your new customers!

Read More