VISTA BASE - IT SUPPORT & SERVICES

it support kent

IT Services for Small Businesses

Each organisation looking at their business is different in many different aspects. Organisations who provide IT Support Services Kent to many businesses across the UK need to be technically savvy an understand the latest types of virtualisation technologies and breakdowns from proactive, to fully managed, to managed network and more including server migrations. This may include the likes of email & collobration services and cloud IT to name a few, helping organisations bring their IT system under control and in security check.
web design

Offer Your Own SEO Services

There are ways of offering SEO services to your customers without you needing to know anything much about the trade. The key here is to use some white label SEO which enables you to resell SEO services provided by a reputable agency. The agency essentially does the hard work while you simply charge your customer for the work. It is a great way to add additional services to your portfolio and remain competitive in todays world.
When is the right time to think about adding Paid Adverts to your campaign?

Some businesses seem highly reluctant to try out PPC (pay per click) ads in their SEO campaign, yet it can be a highly valuable addition to your repertoire.  The competition for visibility on search engines is ever increasing, giving companies more reason than ever to invest in PPC.  Alongside our other SEO techniques, PPC can make a real difference to your revenues.

If you aren’t too sure, have a look through our main reasons why we would recommend PPC for your business:

  1. You only pay when somebody clicks – this is one of the reasons PPC is pretty easy.  You know exactly where your dosh is going and you only need to pay when an interested customer clicks on the ad.  This is quite different to traditional advertising, where you spend a certain amount and just hope that your target audience engages with the ad (whilst not really knowing).
  2. You control the budget – you set the costs to fit your needs.  You can easily put a cap on what you spend each day, flexible enough to change as and when you need it to.  Obviously, you might not see great results with a miniscule budget, it depends a lot on your keywords and how your industry fares.
  3.  You can time your ads to coincide with when  customers might need your product.  Targeting a specific time and a specific audience is easy – PPC has location targeting and options to work alongside device specific preferences.  Zone in on your audience with laser like accuracy!
  4. PPC shows results FAST!  Regular organic search traffic is great, but it does take a long time to get right.  PPC can start one day and you’ll see results the next day (depending on a number of factors, of course!)
  5. PPC can help you understand your other marketing channels more effectively.  PPC can tell your SEO team if a certain keyword is converting well.  You can test out potential new keywords easily with PPC and you can use it to promote one off events which wouldn’t necessarily work with other forms of advertising.

Of course, PPC is not a wonder product – it is tricky to get right.  It requires skill and strategy as well as a thorough understanding of advertising platforms.  You should always get a professional agency who is certified in AdWords to help you out…oh look, here we are!  Contact us today to find out how PPC could change the face of your SEO campaigns.

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Getting the Right Theme for Your WordPress Site

Getting the theme right on your wordpress website is part of the task of setting up a new site, so it is important that you get it right!  The theme is the bare backbones of the site, which is built up of code.  This sets the layout, the design and the font/graphics which will be displayed on the site.

The main consideration when choosing a theme is not just in the looks, but how the site will function.  If you plan to sell items through your site, you will need a theme which is compatible with WooCommerce, or other ecommerce plugins.  The functionality is important to get the site working the way you want it to.  If you are hoping to make an information based site, you will need a theme which can adequately display your images and content in the best light.

Choose a lightweight or minimal theme where you can, as these tend to load quicker and make a difference to the load speed.

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Fully Managed Services Takes Away the Stress

If you own a business, you will understand the stress than can occur when you are trying to handle the computer issues in the office as well as the needs of your staff!  This is why we recommend fully managed IT services to your business.

A fully managed service can take away all the responsibility for IT systems and infrastructure in your business – from networks to servers and hardware or software requirements, a good IT service agency can do it all.  If you have multiple smartphones, tablets or laptops for your staff to work awway remotely with, they can often manage these too using their mobile device management systems.

Hand over as much or as little as you like to an IT agency, they can either come to your building and manage your equipment, or you can reach them remotely using the phone or web chat services.  Eitehr way, you can be sure that you won’t be so stressed with IT issues!

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Speed Up Your Website Today!

The load speed of your website massively affects the user experience – some sites can take as long as 17 seconds to load, which is miles off the goal of under 2 seconds.  Most internet users (according to research) expect sites to load within 2 seconds, and if it takes longer than 3 seconds, they are likely to quit and search elsewhere.  It is therefore important that the load speed is a priority for your site.

Ways to make your site load a bit faster include cutting out too many high resolution or large scale images.  High definition photos and high resolution pictures can take much longer to load, and can really slow down a site.  The same goes for trendy videos which are often featured in headers or sliders towards the top of a site.  If this is taking a while to load, it can make the site look a bit weird and put people off staying around, thus increasing your bounce rate.

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New Year, New Website?

In the turn of a New Year, many companies begin thinking about upgrading their web design.  It could be that they are not seeing the visitor numbers they would like, or they find that visitors are not sticking around for very long.  Whatever the reason, the New Year is a good time to get your site looking it’s best.

To make readers want to stay on your site, it is important to have the information they want up close and personal.  Make sure that it is obvious what you are selling – be it services or goods.  The customer does not want to have to click around the site to find the items they are looking for!

Content should be neat and easy to read.  Ensure that the contrast isn’t too severe between the background and the text.  It is already harder to read on a screen, so make it easier for your guests by making the contrast accepetable.

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