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In the turn of a New Year, many companies begin thinking about upgrading their web design. It could be that they are not seeing the visitor numbers they would like, or they find that visitors are not sticking around for very long. Whatever the reason, the New Year is a good time to get your site looking it’s best.
To make readers want to stay on your site, it is important to have the information they want up close and personal. Make sure that it is obvious what you are selling – be it services or goods. The customer does not want to have to click around the site to find the items they are looking for!
Content should be neat and easy to read. Ensure that the contrast isn’t too severe between the background and the text. It is already harder to read on a screen, so make it easier for your guests by making the contrast accepetable.