What is SEO All About?

Search Engine Optimisation (SEO for short) is a process of improving the ranking of websites on search engines.  Sounds easy right?  Well not quite…there are hundreds of ranking factors determined by mainly Google, after all they are the biggest and most used search engine!  Ranking factors take into account lots of different things such as algorithms written by Google, the quality of the content on a page, the quality of any links to and from the page as well as actual coding on the site.  When we perform SEO, we use a wide range of techniques in order to maximise the results in line with the rules set by Google.

You might have heard the terms “black hat” and “white hat” SEO techniques.  If so, you’ll know that black hat strategies are generally frowned upon, as they tend to use out dated, somewhat unethical methods to boost ranking.  White hat is what we all aim for in this day and age, so using great quality content which is shared far and wide for people to find out all about your business.

Here at Vistabase, we use whitehat techniques so as to remain in Google’s good books.  This method might take slightly longer, but it is worth it to avoid annoying penalites and irritations like that.  So we are always up front and honest about the fact we can’t get you to position 1 really quickly.  SEO is a labour of love and takes a while for visible results to be seen.  Stick with us, and it’ll all be worth it in the end!